Thursday, January 20, 2011

Workshop Admin @ 8/2/2011

Salam kpd semua,

Seperti semua tahu, pada 8/2/2011 kita ada workshop Admin & Management kt Exam Hall 2 start 8am - 430pm insyaAllah.

Pagi tu kita ada briefing stgh jam, kemudian kita prepare in group utk presentation ptg tu psl business management. Preparation tu akan dibantu oleh 3 org facilitator (Mdm Halimah, Mdm Hadijah & Bro Abu Sapian).

Psl presentation pula, leader setiap group akan present apa yg kita dah kita prepare pada sesi pagi tu. presentation selama 20 minutes. Workshop ni carry 20%, so kena buat elok2. Wajib semua datang.

Grouping Admin boleh refer kt sini - (ada 12 group semua)

Tea break@1oam & lunch@1230 pm, kulliyyah of pharmacy akan support!

The best presentation (based on facilitator's evaluation) akan dpt hadiah yg best!

apa2 perubahan akan saya update dari masa ke semasa, sekian.

The Assignment

The written report (double spaced with 12-point type in the 12-20 -pages range) is essentially a BUSINESS PLAN for a company or business unit of your choice. The document should be in the following format:

• Executive Summary
• Current Situation (existed) / Business concept (not exist)
o Background of the company
o Description of the company
• Market Research and Analysis
• Competitive Analysis
• Access Clinical and Quality requirement
• Operational Structure and Process
• Marketing Strategy
• Financial Projection
• Milestone Schedule and Action Plans
• Critical Risk and Opportunities
• Controls
• Exit Strategies
• Conclusion
• References
• Supportive Documents in Appendix

The business plan is designed to provide justification for pursuing opportunities in given markets. A well researched, and well written, plan should allow the reader to draw the same conclusions as the author(s).

The Executive Summary should highlight key points from all sections of the plan. The Current Situation Analysis describes how the world is. Essentially, it transforms vast quantities of data into usable sets of information that are analyzed in subsequent sections of the plan. The SWOT Analysis consolidates and highlights those aspects of the Current Situation Analysis that indicate where (Opportunities) the firm should apply its resources (Strengths), while flagging potential problems at the firm (Weaknesses) and in the external environment (Threats). In conjunction with Past Performance section of the Current Situation Analysis, it should lead logically to the plan’s Goals and Objectives. In other words, from the information presented in the first two sections, the reader should be able to see that the plan’s goals are reasonable.

The Marketing Strategy section provides the basis for believing that the firm’s goals will be met. This section should walk through the four strategy sub-processes of defining, segmenting and targeting markets, and positioning within a targeted market segment. The Marketing Mix Action Plans illustrate how the marketing strategy will be implemented in the targeted markets to achieve its positioning objectives. Each marketing mix represents what the firm will present to a market and is comprised of the 4 P’s. Marketing research is very helpful in both of these sections. It is used to establish who the customers are and how to appeal to their wants and needs.

Finally, Controls are contingency plans that could be implemented if results deviate significantly (negatively or positively) from those stated in the plan. Activation of contingency plans usually results from either incorrect assumptions or unanticipated changes in market conditions. The last step is to establish exit plan where the objectives are impossible to met.

Your written paper will be graded on the basis of its logical consistency and depth of analysis. Specifically, I will consider the following:

Description (20%): Reflects the understanding of relevant Business, Situational, Competitive and Company factors. This information is the basis for subsequent analyses.

Analysis (20%): Reflects the extent to which data are combined, massaged and synthesized to support inferences, methods or conclusions.

Interpretation (20%): Reflects the logical consistency between data, analyses and projections in the subsequent development of the objectives and strategy. It also reflects the use and creativity of assumptions throughout the paper. For instance, are your plans consistent with your expressed business- strategy?

Application (20%): Reflects the depth of the relationship between the Business plan, marketing strategy and action plans—are you meeting the markets’ demands relative to your strengths and weaknesses.

Presentation (20%): Reflects the papers appearance and readability. Appearance includes the look and format of the paper, while readability includes its grammar and flow.

The reviews or relevant topic

Topics will be assigned during the tutorial. Report should include:
i. Overview of the concept/topic.
ii. Applications of the concepts
iii. Research potentials of the concepts
iv. References.

The students will be assigned in a group (about 12 groups) and expected to conduct about 20 minutes presentation in class and mark will be given.

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